Tire

** Cool photo of tires

PPG Silica benefits for the Tire Industry

Improved Tread Performance
Strength
Heat Resistance
Tear Resistance

Reliability for added customer safety and security Adding improved performance and increased structural integrity to tires for every type of vehicle, both on and off the road, PPG Industries markets a full line of silica for use in tire applications, helping tire manufactures like (customer name), (customer name) and (customer name), deliver added-value to their customers through reliability, safety and security. PPG’s Hi-Sil™ and Ciptane™ silica is used to alter the properties of the tread compound, usually in combination with silane coupling agents, to improve rolling resistance, wet traction and other dynamic properties. It is also used to promote adhesion to brass coated wire and fabric cord, to alter stiffness in the bead area, and to reduce the tendency for "chunk out" of off-road tire treads.

Hi-Sil Performance Benefits

Alter the dynamic properties of the tread compound, usually in combination with silane coupling agents, for reduced rolling resistance.
Increase adhesion to brass-coated wire and fabric cord, alone or as part of a bonding system.
Alter hardness in the bead area for stiffness.
Improves compound tear resistance, reducing the tendency for "chunk out" of off-road tire treads

PPG silica product family and characteristics typically utilized in this market (LINK)