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Global Identity > Basic Guidelines > Logo/Constraints > Logo

Logo/Constraints

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The PPG corporate logo is a registered trademark. To protect the corporation’s proprietary rights, the logo may appear only in its approved form, as described in section Basic Identity Structure.

The following constraints help maintain the effectiveness of the PPG logo.

 

 
  • The space between the corporate logo and any other graphic element, must equal or exceed one-half the height of the logo, as shown on the left. These graphic elements include typography, illustrative material, other logos or the edge of a working area (such as trim edges of paper and borders).
For example, if the height of the logo is “x-space” (a measurement in inches or millimeters), then the empty area surrounding the logo (called the area of non-encroachment) must be at least half that measurement.

 
  • The logo can be printed with a dark image on a light field, or reversed, with a light image on a dark field.

 
  • On print materials where the PPG logo appears, such as on a business card, the height may be no smaller than 5/16 inches (8 millimeters).
  • When the PPG logo appears as part of a corporate descriptor, the minimum height is 3/16 inches (5 millimeters).
 
If you have questions, please contact globalidentity@ppg.com.

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