Color

Logo on a Light Field

On a light field, the PPG corporate logo can be reproduced in black or PPG Blue as shown on the left. PPG Blue (or Pantone® 307) is the preferred color. The letters “PPG” must be the same color as the field, or background and never another color. PPG Blue For print media, PPG Blue is created using Pantone® 307 from the PANTONE MATCHING SYSTEM®. PPG Blue is a match color. When the logo appears on an item that is being printed in four-color process, the corporate logo may be reproduced in the CMYK version of PPG Blue. For non-print media (such as television or electronic presentations), use the RGB version of PPG Blue. The Chromatic Logo The chromatic logo is a multicolor logo created using four-color process. The chromatic version was created to support colorful promotional marketing efforts, especially for products that are available in a range of colors, such as paints. When using the chromatic logo, it should be used only on a black or white background. Do not use colors so the background does not compete with the colors in the logo. Alternate Solid Colors The preferred alternate colors for the corporate logo are black on a white field or other light-colored field. When the preferred colors are not available, other colors may be used as long as sufficient contrast between the corporate logo and the background is maintained. Weak, garish or disturbing colors are not acceptable. If you are printing in a single color, the logo can appear in that color. The PPG corporate logo is a registered trademark. To protect the corporation’s proprietary rights, the logo may appear only in its approved form. If you have questions, please contact globalidentity@ppg.com. PANTONE® colors displayed here may not match PANTONE–identified standards. Refer to current PANTONE MATCHING SYSTEM® Publications to view accurate PANTONE color standards. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions © Pantone, Inc., 2000.