Basic Guidelines

Basic Identity Structure
Learn about the basic structure of the identity elements—how the PPG logo works with corporate, SBUs, proprietary products, brands and co-branding with optional marketing slogans and corporate descriptors.

Logo Usage Examples
Know how to avoid mistakes that dilute the impact of the corporate identity elements.

Logo/Constraints
Find out how the PPG logo should appear on a light field, a dark field or as a supergraphic.

Logotype and Signature/Constraints
Understand how the PPG logos and logotypes are used to create signatures.

Color
Know how to use the logo in black, white, PPG blue or chromatic with the correct color formulas for laser printing, electronic presentations or offset printing.

Typography
Understand the approved fonts, also called typefaces, for your signatures, marketing slogans, corporate descriptors and other messages.

Glossary
Find the definition of unfamiliar terms quickly.